Showing posts with label farmers markets. Show all posts
Showing posts with label farmers markets. Show all posts

Sunday, April 25, 2010

Farmers Markets > Supermarkets

There were no strawberries at the first Thanksgiving. Wild New England cranberries, perhaps. Strawberries, no. The Pilgrims naturally worked with local produce and what was in season. So did our grandparents and more remote ancestors. Tomatoes in December? Try South America. Canning and mass global distribution of produce have conditioned us to expect food all year round. I myself have been beguiled by the engineered good looks of off-season produce, but one taste of cardboard is enough to send me reaching for my napkin to expel the offending counterfeit. Nothing is more flavorless than a supermarket tomato in winter, but a true vine-ripened specimen in summer is nothing short of divine.

If there's one thing that's become apparent, either through Mireille Guiliano or Michael Pollan, it's that shopping in supermarkets simply won't suffice. Which is unfortunate since our cities and suburbs are designed for everyone to drive to their giant grocery store in their giant SUVs and buy enough processed foods to last for a month.