Wednesday, July 11, 2012

Adventures in the Frozen Food Aisle

Recently I was at a store and buying frozen food. I know what you're thinking, but no, it wasn't for me. It was for my job.

While I was browsing the aisle looking for a specific brand and type of food product, I noticed a disturbing trend among the brands, all of which were claiming to be healthy, aid in weight loss, and have real ingredients.

Exhibit A

Now, I'm all about real ingredients, and all I do is talk about how delicious they are. You want to put real cream in my dessert? I'm sure I'll go crazy for it. But you know what's not cool? Advertising that bit on the front, when in fact, the ingredients are far more complicated and certainly don't fall into the real food category.
Exhibit B

Now, I know you can read and understand a couple of those ingredients, but does that list look like it's composed of real ingredients? Does any ingredient except maybe sugar, cocoa, and butter sound really delicious? Do you even see the real cream that was advertised on the front? No, seriously. Do you? Because I can't find it, and I certainly don't count the cream listed in the breakdown of butter ingredients as real cream.

However, even more disturbing to me than the blatant false advertising, were the other people I encountered in the frozen food aisle.* 

As I was walking up and down the aisle looking for the proper brand I had to purchase, I noticed that I was the only person in the aisle that was not overweight. Not typically a big deal, and this is America, so it's not uncommon, but what I think was uncommon was the fact that the other shoppers started to follow me. Not in a creepy way, of course. They just wanted to know what frozen food brand that was advertising portion control and weight loss I was buying.

Unfortunately, I wasn't buying frozen food for me. Also unfortunately, none of them work. Frozen foods are terrible for you, and they're terrible for weight loss. Plus, the last time I had frozen food years ago, it tasted terrible. And I was still hungry after eating it! 

I'm sad to report that at least 2 people in the aisle switched out their brand to match the one I was purchasing. 

I really wanted to yell out, "No! Fruit and vegetables and meats without hormones or antibiotics are the only guaranteed way to weight loss! Avoid process foods at all costs!" But I didn't. I felt like that would be awkward. Plus, I'm pretty sure no one would listen to me.

So processed foods are terrible. I'm not telling you anything new. But what do you do if you want to be really lazy for dinner? Typically I would tell you to suck it up and make a quick dinner from vegetables. You can do it 20 minutes!

But I'm changing my tune slightly because I've found another option. Go to a health food store and look around. They might have boxed foods you can eat. This isn't a frozen food option since I have yet to find something acceptable (complicated by the fact that I don't buy frozen foods), but it's in a box and it can sit in your cabinet so it's pretty close.

Okay, maybe it's not exactly a full meal (unless you're my sister), but it's certainly a good side.
My sister found this at her local health food store. I don't normally endorse brands, especially because a lot of "healthy" foods claiming to be 100% natural aren't, but this one, at least this type/flavor, seems awesome.

Wow, I know what ALL of those things are!
Check out this ingredient list! I'm so impressed. We cooked it up and it tasted amazing. If you must do fast meals and you want minimal prep, this is the way to go.

*I do not normally shop in the frozen food aisle, so this could be a completely random occurrence, but it happened to me, so I'm reporting it. 

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